Saturday, October 23Digital Marketing Journals

Top Voice Technology Applications & The Bright Future of Voice Tech | by Ipervox | Jun, 2021


Ipervox

Voice technology has been around us for quite a long time, yet its biggest developments in usability have been made only in recent years. This has expanded the voice technology applications, therefore reaching more consumers.

However, these steps of development are often considered only as the tip of the iceberg, compared to what the potential of voice technology really is.

Voice recognition technology puts computers in direct communication with humans, which creates a new relationship between us and digital devices. It helps us talk to our devices, which makes them more intelligent and responsive.

We are having computers think like humans and interact with us in the same way that we interact with humans. It’s a different way of interacting with technology, in integration with voice assistants like Google Assistant, Siri, and Alexa.

Smart speakers have also amplified the technological disruption, as we’ve seen how they can make our lives easier.

Smartphones, smart speakers, and other IoT devices are no longer just electronic boxes. Now they’re becoming full-fledged companions that enrich our lives in a multitude of ways.

This development is both exciting and empowering.

One of the most common examples of voice technology applications is Smart Home devices.

We are starting to see them gain more and more terrain as more people start to adopt voice technology in their life.

From thermostats, fridges, ovens, and microwaves to vacuum cleaners, doorbells, and smart lamps. People are starting to use them considering the simpleness they require in use and the convenience they offer since you can control them hands-free just by using voice commands.

A fine example, in this case, are the smart devices labeled as Alexa-enabled smart devices with Alexa Built-in tag. These smart devices or appliances, you can connect with Alexa, and then use it to control them. But, these are not built by Amazon like Echo, Echo Dot, or Show.

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One of the examples we can mention is Alexa for Business, which allows businesses to create a voice-enabled assistant that can help with communication and organization processes within the company.

Having your car equipped with a really capable voice assistant has become a very common thing lately. This is because more and more brands have started incorporating them in their car model’s digital system.

Manufacturers like Toyota, BMW, Ford, Mercedes-Benz, Fiat, and others too, are starting to see the use of inbuilt voice assistants as a way to increase sales while improving the customer’s experience. We can even find supercar models like Ferrari FF equipped with Apple’s CarPlay in-vehicle infotainment system built-in and Lamborghini HURACÁN EVO equipped with Alexa.

These in-car assistants allow the user to control through a voice command not only simple entertainment features. You can also use it for even more complicated actions like unlocking the car.

Also, it can be used for dictation where a good example is a built-in feature in Microsoft Word which allows you to dictate the content, and Microsoft’s voice recognition tech translates it into written words.

Voice technologies like Amazon Alexa can help them have faster access to the information they need about university resources, curriculum information, and many other needs students may have.

This integration, already proved by many universities, is an effective way to improve students’ experience as one of our recent studies has shown.

A very positive impact voice technology has had in healthcare. It has created better means to take care of elderly people. Such tech allows elderly people’s kids and caregivers to take better care of them, be more in touch with them or assist them with their treatment. It has also assisted patients during the pandemic and allowed doctors to maintain constant observation of their patients even when in distance.

However, as voice technology develops more, it is creating more ways to assist people regarding more different health cases.

Last but not least important, what has caught the eyes of many businesses and marketing agencies lately, is the use of voice technologies. It is being used as a means for improved marketing campaigns.

The widespread use of voice-enabled devices and voice assistants have created a new channel to reach their desired audience and customers.

It allows for the creation of truly new and unique experiences for both the customer and the brand. This, along with the challenges it holds as we explain in one of our articles about voice marketing.

Voice Bots as an improved Customer Service

Voice Commerce

As voice technology grows more attention and interest so does its use in eCommerce. Many platforms and brands have started integrating it, allowing their customers to buy through voice. We take as an example Amazon Alexa. With Alexa, many Skills allow you to make in-skill purchases and buy certain brands’ products.

Voice technology in Public Transportation

Said in simple words, the future of voice tech seems to be a bright one. A future with new voice technology applications expected to emerge.

As larger tech companies like Amazon and Google battle for consumer loyalty, the technology behind voice interfaces is evolving at a rapid pace. Companies are investing in innovative technologies and apps that respond to customers’ needs.

This gets driven in part by more direct competition. But, also by the fact that many consumers are switching from touch to voice-enabled services and products.

Even as voice technology is increasingly incorporated into our lives, it’s more than a novelty. As we approach the future of “no touch” user experience, there is no doubt that voice offers brands an abundance of opportunities. Opportunities to stay competitive in what is increasingly becoming a fully digital world.

Another emerging technology that is changing our lives is artificial intelligence (AI). This tech is making its way into our daily lives in a variety of ways. Such tech is being used a lot in IoT and other voice-activated devices, making voice technology more widely used than ever before. Experts predict that the number of voice assistants will increase significantly in the coming years. Probably it will reach almost every application in daily life.

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