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A Deep Dive into Google and Yahoo’s Email Spam Filter Changes
Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts.
Here at Customers.ai, we see this as an opportunity for better email marketing campaigns.
Because the reality is, when it comes to email, less is more. The more targeted you get, the better. The more intent signals you have, the better. The more customized your campaigns are, the better they will perform.
If you are doing email the right way, these updates shouldn’t have a significant impact on your business.
We have a lot more to dig into here. To help our customers and email marketers as a whole better understand what these changes mean, we are going to exp...