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“Water Cooler” Moments in a Remote Work World?
LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too.
Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets.
Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year.
But will the off-the-cuff format click with young professionals on LinkedIn?
According to a post by LinkedIn’s senior product manager Gil...