Tag: traits

New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]

16Nov

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, tiktok

New Study Highlights Key Trends and Traits in Viral TikTok Content [Infographic]

What works on TikTok, and what elements should you be focusing on in your TikTok content approach? The best answer, really, is organic content, with TikTok users responding better to ads and campaigns that align with the presentation styles and formats of user clips in the app. But if you want to dig a bit deeper – which no doubt many brands will be looking to do this holiday season – this new study from the team at SEMRush might help. To glean more insight into what TikTok users respond to, SEMRush conducted an analysis of 300 of the most popular TikTok clips to measure what the common elements were in each, what impact including certain hashtags and keywords might be (note: TikTok has previously stated that adding tags like ‘ForYou’ and ‘FYP’ have no impact on reach), and the variance in...

Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021

29Aug

By Gabriëlle RasmioenNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, chatbots-for-business, conversation with ai, creating chatbots, customer-service, hotel-marketing, robot chat

Chatbot personality traits and their effect on user satisfaction amongst Gen Z: A research and hotel case study | by Gabriëlle Rasmioen | Aug, 2021

I remember when I used a chatbot for the first time. It was the chatbot of Dutch shipping company, Post NL. My package still hadn’t arrived 3 days after its expected delivery date. Slightly annoyed and unable to immediately talk to a real company representative, I got in touch with chatbot Daan. Unfortunately, chatbot Daan did not comprehend my questions, lacked personality, and was unable to redirect me to a real human. All this resulted in me leaving the conversation more frustrated than I was to begin with.This unsuccessful encounter led me to choose the topic of chatbots as inspiration for my thesis research on artificial intelligence. More specifically, I wanted to dive into the effect of personality within customer service chatbots on Gen Z’s user satisfaction.Why Gen Z you might be ...