Friday, May 1Digital Marketing Journals

Tag: Stefanie

Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Therefo...