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This year, we were able to get more than 80% of our previous year’s Chat Marketing Summit attendees to register again. Our secret weapon was this Facebook Messenger sponsored messages ad:
You can experience the dialogue portion of the sponsored messages Facebook ad for yourself, here: Experience Messenger Sponsored Messages Ad
This particular Facebook sponsored messages ad was sent directly to a segment of our Messenger contacts and it produced some amazing results:
Average event registration cost from sponsored message ads = $0.73 per registration.Sponsored message ad conversion rate = 2.64%.Over 80% of our existing Messenger contacts that attended our event in 2019 also attended our event in 2020.
In this article, I’m going to show you how to get excellent results us...
