Tag: Rethink

It’s Time to Rethink Your Meta Ads Strategy

18Apr

By Larry KimNo Comments

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It’s Time to Rethink Your Meta Ads Strategy

If you’re running Meta Ads, you are well aware of the problems currently facing advertisers. Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point. Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform. Now, I’ve been talking about the decline of Facebook for some time. Starting with the iOS14 update and continuing into this year with the deprecation of cookies, Meta targeting is nowhere close to what it used to be. I’m sorry to say that without a strategy change on the part of advertisers, it isn’t going to get better anytime soon. Meta is still figuring out how to deal ...

Is It Time for a Rethink? – A List Apart

14Jun

By byNo Comments

building website, Code, creating a website, CSS, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Is It Time for a Rethink? – A List Apart

The mobile-first design methodology is great—it focuses on what really matters to the user, it’s well-practiced, and it’s been a common design pattern for years. So developing your CSS mobile-first should also be great, too…right? Article Continues Below Well, not necessarily. Classic mobile-first CSS development is based on the principle of overwriting style declarations: you begin your CSS with default style declarations, and overwrite and/or add new styles as you add breakpoints with min-width media queries for larger viewports (for a good overview see “What is Mobile First CSS and Why Does It Rock?”). But all those exceptions create complexity and inefficiency, which in turn can lead to an increased testing effort and a code base that’s harder to maintain. Admit it—how many ...