Tag: PBR

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x! With the flood of content in the creator economy, consumers look to trusted sources to tell them what products they use, the best places to travel, their favorite brands …. Influencer Marketing Case Study: Pottery Barn The marketing team at Pottery Barn wanted to advertise their new line of décor. They picked an influencer with a keen eye for design to display their items in an appealing way. The campaign featured Holly Becker, who runs the blog Decor8.  Becker used item...