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Founder’s Story: The Origins of Customers.ai
For most of us, heading into a new year means taking a look back. While somewhat counterintuitive, looking back often allows us to move forward.
So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. I’ll tell you how we got here, who we are, and of course, where we are going.
How Customers.ai Came to Be
As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide.
Our journey at WordStream, mastering Facebook and Google Ad campaigns for countless companies, revealed a critical gap: the traditional ad spend model was not serving millions of businesses effectively.
Companies were (and still...