Friday, August 21Digital Marketing Journals

Tag: Option

Instagram Tests New Collaborative Posting Option to Encourage Participation
10Aug By Andrew HutchinsonNo Comments
instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Instagram Tests New Collaborative Posting Option to Encourage Participation

This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post viewers to submit their own addition for consideration. Any additions would not be displayed until approved by the creator, essentially enabling curated group photo albums and shared experiences in the app. Which Instagram has been leaning into as a key engagement driver of late. Back in 2021, Instagram added the “Add Yours” sticker for Stories, which enables users to prompt others to respond to their Stories content, while it also expanded remixes to all video...
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LinkedIn Rolls Out Option to Pin Comments in Reply Chains
27Aug By Andrew HutchinsonNo Comments
linkedin, Social Marketing Strategies, social media, social media marketing, twitter

LinkedIn Rolls Out Option to Pin Comments in Reply Chains

Here’s a handy update for LinkedIn users – you can now pin a comment within the LinkedIn post reply section, which could help to highlight the best responses, and spark more engagement with your updates. As you can see in this example, posted by Lindsey Gamble of Mavrck, you now have the capacity to pin a comment from the three dots menu, which will then keep that specific response at the top of the reply chain. Which, as noted, could be a good way to guide the related conversation, or to simply acknowledge users that have engaged with your post in a creative or thoughtful way. LinkedIn has long enabled business users to pin an update on their LinkedIn Company Page, while you can also ‘feature’ your own top posts at the top of your profile, which is functionally the same thing as pinni...
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Twitter’s Working on Tweet Awards, Another Creator Monetization Option
12Mar By Andrew HutchinsonNo Comments
facebook, facebook marketing, reddit, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Twitter’s Working on Tweet Awards, Another Creator Monetization Option

After adding tipping along with its Super Follow and other subscription options, Twitter now appears to be working on a new ‘Awards’ option for tweets, which would potentially provide another way for creators to generate income from their on-platform efforts. As you can see in this image, shared by reverse engineering expert Jane Manchun Wong, the new award option appears as a gift icon in the lower tweet function bar. There’s also a microphone icon before Wong’s user name in this example, which appears to be connected with Super Follows, though what it actually means is not clear as yet. Awards looks similar to Facebook’s virtual gifts, which are purchasable with Stars, its in-app currency to donate to creators, while YouTube also has its own ‘Super Stickers’ option to facilitate the s...
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YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics
24Nov By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing, youtube

YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

This could come in handy - YouTube has today added a new option in YouTube Studio which enables users to re-use details from previous uploads for new uploads within the posting process on desktop. As you can see here, the new option enables you to re-use: Video title Video description Language settings Shorts sampling permissions Category selections That could save you a lot of time, particularly for those who regularly post on the same topics, or have to manually input language options with each new post. Of course, you’re probably not going to upload many videos with the exact same title and description, but by copying the details across, that could make it easier to edit those details quickly, for similar content, without having to re-enter the same info for each video in a series. Y...
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WhatsApp Adds Option to Speed Up Voice Message Playback
6Jun By Andrew HutchinsonNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

WhatsApp Adds Option to Speed Up Voice Message Playback

Here's a quick one, which could come in handy for those who communicate via voice messages - and in particular, long voice messages. Today, WhatsApp has added new variable playback speed control options for audio replies. It's pretty straightforward - now, when you get a voice message, you can play it regular 1x speed, or you lean slightly more towards Chipmunk-style voices by cranking the playback to 1.5x, or even 2.0x regular speed. Which, as many have noted, alternative messaging app Telegram has actually enabled its users to do since 2018.  Telegram, and another messaging app, Signal, have both gained traction over the past few months due to WhatsApp's controversial privacy policy update, which will enable it to share some data from user transactions with businesses in WhatsApp acros...
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Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option
23Apr By Andrew HutchinsonNo Comments
facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage - Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app's biggest increase in its YoY usage growth in more than 3 years As you can see here, while Snapchat usage increased in all regions, the app once again saw its biggest growth in the 'Rest of World' segment, which is largely due to the company's ongoing investment in more localized content and improved language support options. Snap has seen particularly strong growth in India of late, with its Android upd...
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How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner
27Dec By AJ WilcoxNo Comments
facebook, facebook marketing, How To, linkedin, LinkedIn Ads, Social Marketing Strategies, social media, social media marketing

How to Use LinkedIn Text Ads: The Budget-Friendly Option : Social Media Examiner

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
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3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business
23Dec By Dhariana LozanoNo Comments
instagram, Social Marketing Strategies, social media, social media marketing

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

Instagram's recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one. As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for content on the network until now. In this post, I’ll outline three ways in which you can use Instagram keyword search to help ensure that your posts get found, even when you don’t use hashtags. Customer Engagement and Account Growth One of the biggest opportunities for business' to take advantage of Instagram keyword search is being able to find customers. With the state of social media, taking time to engage with your potential audience is key for growth. You can now search for pos...
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TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year
21Dec By Andrew HutchinsonNo Comments
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Adds ‘Year in Review’ Option to Highlight the Clips That You Engaged with Throughout the Year

It may be the year that many want to forget, but 2020 hasn't been all bad, with people also finding new ways to work, new ways to connect and new ways to engage with family and friends in order to stay in touch.  And for many, one of those discoveries has been TikTok. The app has been growing fast over the past couple of years, but it gained even more momentum in 2020, with people in lockdown seeking entertainment. The app's now on track to become the next billion-user platform, and that's despite it being banned in India, and facing ongoing speculation about its future in the US. TikTok's made a lot of new fans, and now, it's looking to provide a little nostalgia to heighten that connection. Today, TikTok has added a new 'Year in Review' feature, which enables users to take a look back at...
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