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Plain Text Emails: How Old-School Emails are Dominating Modern Inboxes
It’s almost 2025 and that means it’s time to forget flashy designs, animated GIFs, and emails that look like they belong in a magazine. Plain text emails are in!
Wait, what?
It turns out that plain text emails are quietly crushing it. In fact, plain text emails can outperform their fancier HTML counterparts with 10-20% higher deliverability rates.
Why? Because they skip the spam filters, feel personal, and stand out in an inbox full of overly designed noise.
Who knew?
Well, apparently Melanie Balke who made it clear during her DTC Next session. According to Balke, simpler is smarter when it comes to email. Plain text emails get delivered, they get opened, and they get acted on.
So, if you’re still obsessing over perfecting your email design, it might be time to hit p...
