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Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting

11Oct

By Casie GilletteNo Comments

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Google Ads Customer Match: How to Use First-Party Data for Smarter Retargeting

As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Why? The onus of privacy. Advertisers, and specifically agencies, didn’t want to be the ones responsible for leaking any personal customer info. And let’s be real – Google made it quite clear they wouldn’t be taking responsibility. So, for years, as privacy moved to the forefront of technology, cookies lessened, and targeting capabilities became worse and worse, we’ve just simply dealt with it. Until now. In September 2024, Google Ads Liason Ginny Marvin announced confidential customer match, a way to securely connect your first-party data to Google Ads for Customer Match. Here’s the breakdown: “Confidential matching is powered by a technology called confiden...

Customers.ai + Advertisers = A Match Made in Heaven

16Feb

By Bradley BabendirNo Comments

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Customers.ai + Advertisers = A Match Made in Heaven

In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an advantage; it’s the backbone of successful advertising campaigns. Yet, this critical component of digital strategy faces unprecedented challenges. The rise of ad blockers, stringent privacy regulations, and the gradual phasing out of third-party cookies are creating significant obstacles for advertisers on platforms like Facebook. These hurdles compromise the effectiveness of tools such as the Facebook pixel, long relied upon for tracking website visitors and refining ad targeting strategies. Enter our Website Visitor ID X-Ray pixel: Whether the Facebook pixel is blocked or third-party cookies are rendered obsolete, our tool ensures that your ad targeti...

Hiring an Instagram Marketing Agency: 7 Keys to Finding the Best Match for Your Business

12Jul

By Ash ChapmanNo Comments

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Hiring an Instagram Marketing Agency: 7 Keys to Finding the Best Match for Your Business

You know the deal. With over 1 billion monthly active users, Instagram is the app for brands looking to grow in 2021. Do you need an Instagram marketing agency to stand out? Instagram marketing agencies help businesses run and manage Instagram marketing campaigns. That means taking charge of content creation, posting, managing engagement, and running their clients’ social accounts. If you’re not sure how to start Instagram marketing, you’re not alone. Instagram marketing covers a lot of territory, as it includes: Visual brandingVideography, photography, graphic design, and copywritingMarketing and sales automationPre-sales customer supportInfluencer partnershipsAnd Instagram-specific advertising campaigns So how do you pick the best agency to help your business? And for market...