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How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

30Dec

By Casie GilletteNo Comments

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How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

Loyalty. It’s something all brands dream of. It’s the goal and it’s often the key to success. Don’t believe me? Check out this chart from Yotpo based on their study “The State of Customer Loyalty & Retention 2023”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It takes time, resources, a commitment to understanding your customers, and data. Data being the key. To understand your customers, and to give them the warm and fuzzy feelings they need, you must have data about them. And that’s where website visitor identification comes into play. Convert Website Visitors into Real Contacts! Identify who is visiting your site with name, email and more. Get 500 co...

How An Email Marketing Funnel Works From Prospect To Loyal Customer

By Sean Tinney March 16, 2023 You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time.Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? The marketing funnel is a tool that helps you visualize the customer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond).Your marketing fu...

5 Tips for Building a Loyal B2B Blog Audience

I spoke a few years ago with a marketing consultant who told me that when she makes marketing plans for her clients, she rarely includes the content for a B2B blog—because it's too much work. That's a shame, because that work is where real opportunity lies. The main goal of your organization's B2B blog should be to develop a long-term relationship with your audience. In other words, you want to make them a group of believers. Generally, the more detailed a blog post is, and the more examples it has, the more believable your content is. Readers will see your thoroughness, and even if they don't read the entire post they'll be impressed by your expertise. That's the first step to building an audience that believes in you, and it's why I'm not a fan of posts shorter than 1,000...