Tag: flows

Let’s face it. Most email and SMS flows are a hot mess of chaos and confusion.  Too many messages, too much segmentation, and way too much effort. The result? Your audience tunes out, your engagement tanks, and you’re left wondering why your open rates look like ghost towns. The truth is, as marketers, we’ve made things too complicated. According to Aaron Orendorff at DTC Next, most brands are tripping over their own complexity. Instead of guiding customers toward a purchase, they’re overwhelming them. The reality is, simple flows perform better.  In fact, according to recent stats, email campaigns with just 1-3 messages get over 90% higher engagement rates than overly complex series. Combine that with SMS, where open rates hover around 98% and you’ve got a recipe for streamlined ...