Tuesday, August 11Digital Marketing Journals

Tag: Factor

Why Dynamic GBP Profiles Are The New Local Ranking Factor
5Apr By Adam HeitzmanNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Why Dynamic GBP Profiles Are The New Local Ranking Factor

You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured out something you haven’t yet. Google transformed GBP from a directory listing into a live engagement surface, and businesses that treat it like the former are quietly bleeding map pack rankings they don’t even know they’ve lost. This applies to every local business. Retailers, yes, but also law firms, dental practices, restaurants, gyms, plumbers, and salons. If your GBP isn’t actively signaling to Google that you’re open for business and e...
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Google Confirms Business ‘Openness’ As Local Ranking Factor
16Dec By Kristi HinesNo Comments
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Confirms Business ‘Openness’ As Local Ranking Factor

Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly less visible in local search results. 😱Well the news is out, the new ranking factor we are seeing that has a massive impact on ranking is HOURS. We're seeing that businesses literally vanish in the local pack when they are not open. We started seeing this with the November 2023 core update. This is also making… pic.twitter.com/kDzfrbNmB5 — Joy Hawkins (@JoyanneHawkins) December 7, 2023 Business Hours Confirmed As ‘Stronger’ ...
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Why Video and Podcasting Should Factor Into Your Content Marketing
2Feb By Digital MarketerNo Comments
Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Why Video and Podcasting Should Factor Into Your Content Marketing

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! Video and podcasting are not new marketing tools. Video has populated content plans for years, and podcasting shows up more every year. But one big takeaway from Casted's The State of the Content Marketer Report is that vi...
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Are Local Citations (NAP) A Google Ranking Factor?
17Jan By Miranda MillerNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Are Local Citations (NAP) A Google Ranking Factor?

In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web.Local citations might appear in directories, on social networking or review sites, in apps, and on all kinds of other websites.Clearly, these are an important part of a searcher’s experience; NAP info is how a local consumer will find their way to your store or give you a call.But do citations help you rank higher in Google Search results?The Claim: Local Citations As A Ranking FactorSome citations allow only for the location’s name, address, and phone number.However, you may be able to add a website link, business description, photos, and more, depending on the directory or platform.The idea here is that each of these optimizations will help you rank hi...
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