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Introducing The First And Only Website Visitor Identification ESP
In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies.
The shift to billing based on active profiles means that even unengaged or inactive contacts can increase costs, leading to unexpected budget strains for many.
Needless to say, people are not happy.
This is going to hurt. Looks like Klaviyo needs more money.With our current 100k active profiles we would be looking at at a 345% price increase from $400/month to $1,380 – even though we usually stay under the 250k monthly email cap.Guess we need to start suppressing… pic.twitter.com/FQBzfmUtyK— Michael Simpson (@Michael_in_biz) January 14, 2025
For businesses relying on Klaviyo, this update isn’t just a small tweak…it’s a major shake-up....
