Tag: City

For many years now, people who know just enough about local SEO to be dangerous have blasted out “city” or “location” pages like they’re the Funyuns factory.  Sometimes those pages are effective, and produce both visibility and customers, but usually they flop. Now, with AI on the scene, there’s even more incentive to create “city” pages for your site.  They’re a great way for service-area businesses to rank in areas where they work but don’t have a physical location (or a gray-hat Google Business Profile page).  The same is true of “state,” “province,” or “county” pages, or other pages that target a specific region.  For multi-location bricks-and-mortar businesses, solid “location” pages – one for each physical location of the business – can serve the same function.  For the sake of simpl...