Tag: Turning

Fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the ROI potential when you’re sliding into inboxes with the right message.  But before you start picturing your email list exploding, let’s pause for a reality check – getting those emails in the first place is where most brands fumble. Email capture isn’t just about tossing up a “Sign up for updates” box and hoping for the best. It’s about creating real connections with your visitors and giving them a reason to share their details. The good news?  You don’t need to reinvent the wheel here – you just need to merely grease it with some practical, proven email capture best practices.  So let’s cut the fluff and get into how to turn your website visitors into...