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Does Setting Your Google Business Profile as “Temporarily Closed” Impact Local SEO Rankings?
Back in 2020, Google claimed that setting your Google Business Profile as “Temporarily Closed” did NOT impact your rankings.
Well, what if I told you that this is not the case anymore and that marking your business as “Temporarily Closed” CAN absolutely negatively impact your rankings?
Here’s what I found out.
Google’s Stance on the Subject
In the midst of the COVID-19 pandemic in 2020, many businesses had to shut their doors and mark their Google Business Profiles as “Temporarily Closed”. Around that time, Google’s Danny Sullivan was asked on Twitter if this would have any impact on those businesses’ Local SEO rankings and visibility.
Danny Sullivan reassured all local business owners that “Temporarily Closed” wouldn’t affect their rankings or visibility. That Tweet was la...
