Content Repurposing – Here’s How to Do It
Content repurposing is like insurance.
Call it "marketing insurance," if you want. It's there to pick up the slack on the days or weeks when you just don't have the time to create marketing collateral and other content.
Content repurposing is taking a piece of marketing content and turning it into something else—for example, taking an article you published in a trade magazine and turning into a series of blog posts for your company website. Simple, right?
Why repurpose content?
Two reasons. First, it saves you time because you won't always be scrambling to create content from scratch. Second, repurposing content helps you promote and amplify that piece of content further. It gives your content more mileage because you're using different forms to get it in front of more people.
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