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Brand Equity for chatbots. We commonly think of bots as problem… | by Luci Costa | Aug, 2022
We commonly think of bots as problem solvers or functional tools as virtual attendants. However, there’s a lot more to be explored in this incredible world of bots.Besides improving customer service, chatbots can create personalized experiences and totally meet the expectations of the users by strengthening the brand to outstand its commercial value once you define it well, bringing into play the real concept of brand equity. When we have in mind such a concept, we are aware of actions and strategies that can be applied to a brand to show its worth, and chatbots can lead to the 4 pillars of brand equity — loyalty, awareness, associations and perceived quality.I’ve highlighted three actions and strategies which I consider important to add value to your brand through chatbots.Here we go…Voic...
