Friday, August 21Digital Marketing Journals

Tag: Performing

How to build the Best Performing Spotify Advertising Campaigns with Voice Applications | by Ipervox | Jul, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-commerce, creating chatbots, google chat bots, marketing-technology, robot chat, spotify-marketing, voice-application, voice-marketing

How to build the Best Performing Spotify Advertising Campaigns with Voice Applications | by Ipervox | Jul, 2021

When it comes to marketing, you probably do not think about Spotify — a music streaming platform that is used by over 100 million people. We think Spotify Advertising Campaigns are underrated considering the high potential they have.Whether you’re considering it for your radio broadcast or an advertising campaign, Spotify will undoubtedly have a very positive effect on your marketing campaign efforts.In addition to audio ads, Spotify also offers display ads and video ads. If you’re considering a more budget-conscious marketing strategy, advertising on Spotify could be the perfect fit. With so many people using Spotify globally, it’s a great time to switch up your advertising budget.We’ll look at how it works, and why you should consider effectively promoting your brand on Spotify by using ...
TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories

If you're running TikTok ads, or you're thinking of launching a TikTok ad campaign, this could be hugely valuable. TikTok has launched a new Ad Library tool, currently called 'Top Ads', which enables you to search for the best performing TikTok ad campaigns, by vertical and region, in order to get inspiration from their approach. As you can see here, the platform provides a range of search filters to navigate through the ad listings, including 'Ad Type', 'Region' and 'Industry'. You can then further filter your displayed results by time (last 7 days or last 30 days) and by performance (CTR, Impressions, 6 second video view rate), honing in on the most relevant examples for your business. From there, you can tap into any of the listed ad examples to get more info on that specific promoti...