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YouTube Outlines Initial Pricing for its Upcoming NFL Broadcasts

12Apr

By Andrew HutchinsonNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

YouTube Outlines Initial Pricing for its Upcoming NFL Broadcasts

YouTube has released the initial pricing for its new ‘Sunday Ticket’ NFL broadcasts, which is part of its expanded push to win over more YouTube TV subscribers, and take up a bigger share of the traditional TV ad market. But it’s pretty pricey right now, which could keep many viewers on the sidelines. As per YouTube: “For our YouTube TV members with a Base Plan, the NFL Sunday Ticket add-on is available during the presale at $249 for the season, a special launch offer savings of $100 off the retail price of $349 for the season. We are also offering a bundle option with NFL Sunday Ticket and NFL RedZone for a total of $289 for the season during the presale, another launch offer of $100 off the retail price of $389 for the season. Fans who sign up for NFL Sunday Ticket with the YouTube TV Ba...

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

27Jan

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content. There’s limited info available on the full origins or intentions of the group, but today, Google has published a new overview of its ongoing efforts to combat the initiative, called DRAGONBRIDGE. As explained by Google: “In 2022, Google disrupted over 50,000 instances of DRAGONBRIDGE activity across YouTube, Blogger, and AdSense, reflecting our continued focus on this actor and success in scaling our detection efforts across Google products. We have terminated over 100,000 DRAGONBRIDGE accounts in the IO network’s lifetime.” As you can see in this chart, DR...

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

28Nov

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter, youtube

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Elon Musk has provided some more insight into his evolving plan for Twitter, which will now also see the company embark on a hiring push, after firing 65% of its workforce, in order to get in more development and engineering talent to help realize Musk’s grand vision. And with that, Musk has put together a new pitch deck, of sorts, which aims to clarify his current plan. Which, as noted, is evolving quickly, so it may end up being totally different, it may be indicative - we don’t know for sure as yet. But he is slowly clarifying and honing in on specific elements. Here’s a look at the collection of slides that Musk has put together to present his current strategic outline for the app. As you can see in this first slide, Musk’s presentation shows that new account sign-ups are at an all-ti...

Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy

22Apr

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy

Former US President Barack Obama has outlined a range of rising concerns with the modern media landscape, and social media specifically, along with potential solutions that could help to address social platform ‘design flaws’ that are facilitating the spread of toxic content and misinformation online. In a broad-ranging speech on the topic of “Challenges to Democracy in the Digital Information Realm”, the former President has highlighted a raft of concerns with the rise of social media platforms, and the impact that they’ve had on discourse more broadly. As per Obama: “I’m convinced that right now, one of the biggest impediments to [improving society], indeed one of the biggest reasons for democracy’s weakening, is the profound change that’s taken place in how we communicate and consume ...

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

3Jan

By Andrew HutchinsonNo Comments

instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth - and in particular, consolidating its video formats to maximize engagement. In the above video post, in which Mosseri sums up the past year, he also says that Instagram will be focused on two key themes in 2022 – ‘Video and Control’ On the video front, Mosseri says that – you guessed it – Reels will remain the key focus: “We’re going to double-down on our focus on video and consolidate all of our video formats around Reels” The rise and rise of TikTok has consequently increased the pressure on Instagram, which was once the leading platform for young peo...

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

10Aug

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

Snapchat Outlines its Approach to Misinformation and How it’s Seeing Success in Combating its Spread

Snapchat has published a new overview of its ongoing efforts to combat the spread of misinformation in its app, which also provides some valuable insights into the variance between Snap and other platforms, and why it requires a unique, dedicated approach. While Facebook and Twitter work to contain false information, particularly around vaccine side effects amid the COVID-19 pandemic, Snapchat has largely remained out of the discussion around the same, with its alternative approach to social potentially outlining a framework to better manage news distribution in this respect. Essentially, Snapchat says that it's ultimately seeing success with its approach to misinformation and safety due to the app's design, which is focused on maintaining close connections, as opposed to broadcasting to...