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Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021
Another reason why AI projects fail is that the primary business problem wasn’t an AI one.Let’s look at an e-commerce example. Let’s say an AI-based recommendation engine has been deployed and it hasn’t made a significant difference to revenue from the site.What went wrong? It’s possible that the business doesn’t understand the shopper’s journey. If they had tracked and studied the majority of shoppers’ journeys, they might have discovered that the majority of the shoppers were purchasing additional items because they were using the store’s excellent search engine rather than the product’s page or even a recommendation engine.It might make sense here to have a project that focuses on further improving the search engine, which will provide a better return on investment.This isn’t a failure ...
