Monday, November 29Digital Marketing Journals

Tag: Onyekwere

Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021
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Why Artificial Intelligence (AI) Projects Fail | by Trust Onyekwere | Nov, 2021

Another reason why AI projects fail is that the primary business problem wasn’t an AI one.Let’s look at an e-commerce example. Let’s say an AI-based recommendation engine has been deployed and it hasn’t made a significant difference to revenue from the site.What went wrong? It’s possible that the business doesn’t understand the shopper’s journey. If they had tracked and studied the majority of shoppers’ journeys, they might have discovered that the majority of the shoppers were purchasing additional items because they were using the store’s excellent search engine rather than the product’s page or even a recommendation engine.It might make sense here to have a project that focuses on further improving the search engine, which will provide a better return on investment.This isn’t a failu...
Preparing for Our Robot Masters: Exploring Weak and Strong AI | by Trust Onyekwere | Apr, 2021
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Preparing for Our Robot Masters: Exploring Weak and Strong AI | by Trust Onyekwere | Apr, 2021

The noise around Artificial intelligence (AI) causes a little bit of confusion, especially since so many companies, AI projects, and capabilities have exploded on the scene. Where do we start making sense of it all? Let’s start with a definition.AI is a sub-field of computer science aimed at the development of computers capable of doing things that are normally done by people — in particular, things associated with people acting intelligently.Computers and machines can tell the difference between a chair and a table, a cat and a dog and so can humans. This is made possible by AI.In this part of the series — Preparing for Our Robot Masters, we will explore the two types of AI and what you should know about them.For some AI researchers, developers and engineers, the goal is to build syste...