Monday, September 14Digital Marketing Journals

Tag: Mapping

Mapping the Social Media Landscape [Infographic]
facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, tiktok

Mapping the Social Media Landscape [Infographic]

While Facebook is the dominant player in the social media space, it’s worth noting the major influence that Chinese social apps also have in their respective regions, which we’ve seen expand more recently via various apps – primarily TikTok – posing a level of threat to Facebook’s gold on the market. Of course, Facebook – now Meta – is making a play to control the next stage of digital connection, in the theoretical metaverse that will provide all-new ways to facilitate interaction and engagement. If and how that comes to fruition will be a key element to watch, but it’s interesting to consider the broader social media landscape, and where things are placed in the final stages of the year. This graphic from Visual Capitalist does exactly that, with a bubble chart of the biggest social medi...
Enterprise Customer Journey Mapping: Research
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Enterprise Customer Journey Mapping: Research

Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research from Ansira and Ascend2. The report was based on data from a survey conducted in August 2020 among 123 marketing professionals (49% work for companies with 50-500 employees, and 51% work for companies with more than 500 employees). Some 39% of respondents say they have and use defined customer journey maps, 29% say they are currently building or testing customer journey maps, 22% say they plan to create maps in the future, and only 10% say they have no plans to create maps. Enterprise marketers say the departments most involved in the customer journey mapping process are Marketing (60% say s...