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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start
Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again.
The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors.
When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results.
Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great.
Then iOS 17 rolled out, Click IDs and cross-channel tracking were minimized, and our already shrinking audiences and making them even smaller.
Where does that bring us now?
Sadly, there’s an 84% drop in efficiency and you’re lucky if the ad pixel catches 7% of site traffic today.
Advertisers have moved their budgets elsewhere and there is ...