Hootsuite - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

The first month, I’m told, is for listening. I’ve done some of that. But fifteen days in, the picture is already sharper than that script implies. Here’s my honest view of where we are and where we’re going. The interface is not the product anymore For two decades, social media management has been defined by the screen: a dashboard, a calendar, a publishing queue, an inbox. Hootsuite arguably invented that screen. Millions of marketers, agencies, and care teams open it every morning. But the screen was never the value. The value was the capability sitting behind it: schedule a post across a dozen networks, listen to what 150 million sources are saying about your brand, route a customer complaint to the right team in 90 seconds, prove ROI to a CMO on Friday afternoon. SaaS is go...

Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even to this day. It also taught me the value of adaptability and being open to new perspectives. These are two skills that leaders need now more than ever as we experience a massive shake-up in the business world, thanks to a generation that’s turning the status quo on its head. Yes, I’m talking about Gen Z, the group responsible for breaking the marketing funnel and making the business playbooks we use every day obsolete. It’s why I dedicated four months speaking to over 500 Gen Zers working at B2B organizations. Keep scr...