Wednesday, July 22Digital Marketing Journals

Tag: GMB

How to Completely Optimize Your GMB Listing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Completely Optimize Your GMB Listing

Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps. Seasoned SEO professionals use Google Business Profiles to leverage a location-based strategy. Creating a Google Business Profile is the first step to local search success. And for good reason. GBP offers the greatest impact for brands seeking local exposure. A feature like Google’s Local Search emphasizes the need for a GBP for both new and established businesses. Navigate to:Google Business Profiles: The BasicsStarting Your Google Business ProfileVerifying Your Google Business ProfilePublishing Your Google Business ProfilePhotos & Videos For Your Google Business ProfilesMonitoring Your Goo...
7 New & Ongoing Google Business Profile (GMB) Issues, December 2021
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7 New & Ongoing Google Business Profile (GMB) Issues, December 2021

This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP).The most notable change in 2021 was its rebranding and the full rollout of the capability that enables marketers to manage business profiles via Search and Maps.For a time, Google Business Profile support was massively backed up with requests and the backlog took a few months to clear out.And still, there are several ongoing issues. It can be frustrating when things are not working the way they should and in some cases, it makes no sense as to why the issue exists or has not been resolved.But have faith – Google’s support and engineering teams are constantly working on many bugs, new features, and more. They do try to stay on top of issues that are brought up in the GBP comm...
GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?
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GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?

Update Nov 5, 2022: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward,” so that should put some local SEOs’ fears to rest. Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Local SEO experts have been quick to react to the update, and we’ve taken our own look to see what has actually changed for local business owners.  What’s new with Google Business Profiles? In addition to the name change, Google has announced that single listings will now be managed directly within Google Maps and Google Search.  To ma...
Leveraging Conversions with GMB Bookings/Reserve with Google
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Leveraging Conversions with GMB Bookings/Reserve with Google

Leveraging Conversions with GMB Bookings/Reserve with Google - Whitespark The Google My Business Booking feature, or Reserve with Google, allows businesses to integrate specific supported booking systems with their GMB listing, which gives customers the ability to make an appointment directly from the listing. This feature can get your b...
Local Competitors Violating GMB Guidelines? Here’s What You Can Do
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Local Competitors Violating GMB Guidelines? Here’s What You Can Do

It happens all the time — a company’s GMB listing gets pummeled in the local rankings because the top-ranking competitors aren’t playing the rules.They could be keyword stuffing their business name, or displaying a residential address in their business profile.Maybe they’re using an address that doesn’t even qualify for a GMB listing, such as a P.O. Box or UPS Box address.Or it could be that the higher-ranking listings are getting reviews unethically to build up their 5-star review stockpile.Meanwhile, the original company’s GMB listing is following Google My Business’s guidelines to the letter but their rankings are suffering because they are a good, guideline-abiding GMB citizen ranking far behind the rule-breakers.Screenshot from Support.google.com, September 2021So… what can rule-abidi...
5 Steps to GMB Products Set-Up via Google Product Editor
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5 Steps to GMB Products Set-Up via Google Product Editor

Have you tried using GMB Products to promote important product pages on your website?If not, you may be missing out on a valuable opportunity to showcase products and drive customer interactions in Google Search.Google officially calls this feature “Product Editor,” but you’ll likely hear it referred to as “GMB Products” in marketing circles.Either way, although GMB Products has existed since 2018, it first popped into many businesses’ Google My Business dashboards when it came out of beta in early 2020.What are GMB Products?GMB Products are sometimes confused by some with “Product Posts,” but these are actually now one and the same thing.Screenshot from GMB Dashboard, September 2021“Add Product” in the Posts section of GMB now populates a product rather than a post.AdvertisementContinue R...
How to Get Better Results for Your GMB Listing with Fewer Tools
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if you...
4 Known GMB Issues & What To Do About Them
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Known GMB Issues & What To Do About Them

It can be frustrating when a free service like Google My Business is not working as you expect it to. And I totally understand that you get a ton of business from your Business Profile on Search and Maps.The Google My Business team understands this, as well.Support is doing the best that they can — particularly given what a tumultuous year it’s been in local search.In this article, you’ll learn about four of the Google My Business issues being worked on as of mid-May/June 2021.You’ll also find helpful steps you can take to resolve these issues and improve your own listings.What Happens When You Report an Issue to GMB?It can help to know how the Google My Business team prioritizes fixes when they receive a bug report.Typically, Product Experts (like yours truly) will see an issue in the com...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar store. ...
Google Explains Importance of GMB for Local Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on ho...
Will Google Remove a Google Maps Review After the Owner of the GMB Page Replied to It?
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Will Google Remove a Google Maps Review After the Owner of the GMB Page Replied to It?

Like my post? Please share! Yes, Google may remove Google Maps reviews that the owner/admin of a Google My Business page wrote a public reply to.   Responding to a review doesn’t seem to validate it in Google’s view, as in, “Well, if business owner replied to it, it must be legit.”  Your response to a review doesn’t fossilize that review for eternity. Every now and then a client gets a bad review from a non-customer, a real customer with a bogus or irrelevant complaint, a slimy competitor, or another  questionable source, and the question I get is: “Should I report the review to Google or should I reply to it?”  If you’re wondering the same thing, I’d say you should do both.  Report the review and reply to it in a circumspect way (if you think you’re better off with a response up for all t...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar store. ...
Google Explains Importance of GMB for Local Search
googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Explains Importance of GMB for Local Search

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).What’s the Difference Between Local and Informational Search Queries?A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area.Examples of a local search business can be a a plumber, a restaurant, a retail store or a lawyer.And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on ho...
How to Use GMB Posts & Facebook Events for Local Marketing
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media

How to Use GMB Posts & Facebook Events for Local Marketing

Looking for new ways to market to a local audience?Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure.In this article, you’ll learn how to utilize Google My Business Posts and Facebook Events to gain extra exposure for your local business or clients.How to Use Google My Business Posts for Your Local BusinessLocal businesses can post directly on Google My Business, which shows up on Google Search and Maps.This enables you to get in front of customers who are searching for your brand or products/services like yours. You can use text, photos, or videos to promote your profile through the Updates or Overview sections of your profile.Think about this almost as if you have the ability to place a sign on the window of your brick-and-mortar store. ...
The Complete Guide to GMB Attributes for Local SEO
Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...
4 Known GMB Issues & What To Do About Them
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Known GMB Issues & What To Do About Them

It can be frustrating when a free service like Google My Business is not working as you expect it to. And I totally understand that you get a ton of business from your Business Profile on Search and Maps.The Google My Business team understands this, as well.Support is doing the best that they can — particularly given what a tumultuous year it’s been in local search.In this article, you’ll learn about four of the Google My Business issues being worked on as of mid-May/June 2021.You’ll also find helpful steps you can take to resolve these issues and improve your own listings.What Happens When You Report an Issue to GMB?It can help to know how the Google My Business team prioritizes fixes when they receive a bug report.Typically, Product Experts (like yours truly) will see an issue in the com...
How to Get Better Results for Your GMB Listing with Fewer Tools
AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Get Better Results for Your GMB Listing with Fewer Tools

This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.With a portfolio of agencies managing Google My Business (GMB) listings, client acquisition dialed in, and workload piling up, the birth of Local Viking was a true baptism by fire.We needed something that could start the journey of containerizing reporting, help our staff automate some of the mundane optimization activities, and lead the charge into a more accurate and sensible rank tracker for our clients.If you want to check out the day-to-day strategies we use in our real-life agencies that rank thousands of GMB listings, download this free guide.If you’re looking for quick GMB management tips, then you might find our 15-Minute Marketing Methodology case study useful.But if you...
Are You Making These Big Mistakes with Your GMB Listing? [Webinar]
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

Are You Making These Big Mistakes with Your GMB Listing? [Webinar]

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue.However, many GMB listings are suffering from all-too-common, critical issues.Join our next Search Engine Journal webinar on Wednesday, June 16 at 2 p.m. ET as Local Viking’s Mark Luckenbaugh shares how to make sure you’re avoiding these pitfalls – whether you manage a single GMB listing or thousands of them.Are you making it hard for people to find your business when they’re searching for you?In this presentation, you’ll learn how to:Identify technical GMB issues that can hurt your visibility.Avoid technical issues, filters, and ranking stagnation.Improve local pack rankings – fast. You will also discover some free resources and t...
Top GMB Insights Trends Enterprise Brands Need to Know
googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Top GMB Insights Trends Enterprise Brands Need to Know

New research from Rio SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.The report covers these categories.Business ServicesFinancial servicesSit-down restaurantsQuick Service RestaurantsRetailHealthcareHospitalityMassive ImpactAdvertisementContinue Reading BelowIt’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and driving direction clicks.According to Rio SEO:“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 200,...
What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page

Like my post? Please share! As I’ve observed and written for many years, your Google reviews are never completely safe – and never completely gone.  You can lose them in bulk or in a drip.  You can lose them because of Google’s filter, manual removal, a bug, or a reviewer’s change of heart.  You can also lose your Google reviews – all of them – in a puff of smoke when trying to move to a different Google account. The specific scenario I’m thinking of is that you deleted a G Suite account or other Google account and thought your Google My Business page and reviews wouldn’t be affected, only to discover that both your GMB page and your pile of reviews are gone. Oops. If it makes you feel better, Google’s messaging often is unclear, such that routine steps sound scary and shooting yourself in...
Wix and Google Announce GMB Integration
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Wix and Google Announce GMB Integration

Wix Business ModelWhat GMB Integration OffersQ & A With WixGoogle Integration ExpertiseWix Making Strides in Local SearchWix and Google announced an expanded partnership that integrates Google My Business (GMB) directly within Wix. Businesses can now access GMB data, customer interactions and manage their  profile directly from Wix.Wix Business ModelThe value proposition in a service like Wix is that they take handle the technical side of an online presence. Things like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that help small businesses succeed. This allows businesses to focus on doing what they do best.AdvertisementContinue Reading BelowIntegrating Google My Business fits in with the Wix business model of making i...
[2021] How to Interpret Google My Business (GMB) Insights
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[2021] How to Interpret Google My Business (GMB) Insights

Posted Mar 4, 2021 by Joy Hawkins Updated March 4, 2021 There are many questions that often come up about how to properly interpret Google My Business Insights.  I’m going to break down the different sections and explain what they mean. For an overview of the new Mobile vs Desktop breakdown and the upcoming display to track driving directions, website clicks, and bookings via GMB, check out this article about the 2021 GMB Insights Update. How Customers Search for your Business This chart is only reporting on impressions (not clicks). Direct = People that are searching for your business by name or location.  I would say you can attribute these impressions to other forms of marketing since the pers...
[Quiz Result] Are Appointment-Only Businesses Allowed a GMB Listing?
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[Quiz Result] Are Appointment-Only Businesses Allowed a GMB Listing?

Posted Feb 2, 2021 by Colan Nielsen We had 817 people answer this question in our 2020 Local SEO Blackbelt Quiz. The correct answer is yes. Here’s how the answers broke down. Google My Business currently doesn’t have an option for hours to allow businesses to indicate they are available by appointment only.  If a business is appointment-only, Google states that it shouldn’t provide hours on their listing. For example, the home-based massage therapist can set themselves up as a storefront as long as they don’t set business hours because they don’t want people walking up without making an appointment.  If the customers are coming to the massage therapist’s house they would want to keep the address v...
[Quiz Result] Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location?
Advanced Local SEO Training, GMB, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

[Quiz Result] Can a Food Truck Have a GMB Listing If They Don’t Have a Permanent Location?

Posted Dec 22, 2020 by Colan Nielsen This is part 1 in a series of posts that will dive into the questions, and answers, from the 2020 Local SEO Blackbelt Quiz. If you haven’t taken the quiz, head over there now and give it a shot.  Here are the scores from the following quiz question. Can a food truck have a GMB listing if they don’t have a permanent location? We had over 900 respondents answer this question. Here’s how the answers break down. The correct answer is Yes. Food Trucks are businesses but are often unable to use Google My Business due to their inability to receive mail.  If they don’t accept mail at their location, or their location isn’t permanent, they have two options: If they wan...
Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB
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Google Review Attributes, Local Link Building & UTM Tagging Guide for GMB

Meh, Links: A process for identifying local links that generate customers, leads, and search visibility Gyi is well known in local search circles for his catch-phrase “meh, links” which is the most succinct way of saying, “All other SEO factors considered, it’s probably the links that are making the difference in why one business is outranking another” You will hear a lot from people within the industry that “links are way oversold, all you’ve got to do is create great content, fix your site, incorporate searcher intent, create for users, add Schema…” Yes, all of that is important… BUT the difference maker is the links. Re-frame your mindset around local link building, especially in competitive verticals.  It’s time to correct your myopic view on link building and stop thinking about eve...
What is a Google Guaranteed GMB Listing? How Do I Upgrade my Profile to get the badge?
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What is a Google Guaranteed GMB Listing? How Do I Upgrade my Profile to get the badge?

More importantly, from a consumer perspective the Google Guarantee acts as protection from poor quality of service, up to a lifetime maximum of $2,000. So if you hire a business and the work quality is extremely low and you can’t resolve it with the business, you can submit a claim to Google.  How much does it cost to upgrade your GMB profile? Google advertises Google Guaranteed upgraded business profiles for $50USD/month and is subscription based, so if you cancel – bye bye badge.  What are the add-ons that are included? Google mentions additional add-ons in their advertisement within the GMB dashboard, these include recorded phone calls and dedicated support. Enabling the upgrade creates a Local Services Ads account, so this will likely utilize the same interface as LSA offers to listen ...
Can I Stop People From Adding Images to My Google My Business (GMB) Listing?
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Can I Stop People From Adding Images to My Google My Business (GMB) Listing?

Posted Dec 14, 2020 by Yan Gilbert In most scenarios, businesses cannot block people from uploading photos to your GMB listing via the “upload to public” feature.  The one exception to this is if the business is getting slammed with tons of inappropriate photos from users due to a public media incident.  For example, the stone supplier referenced in this article had the ability to add a photo disabled after users uploaded tons of statues of genitalia after the social media scandal. If a public user has uploaded an image you would like it removed from your listing, and it also breaks a Google guideline, you will need to flag it to have removed. If flagging the pictures was unsuccessful after a few ...
When Can Google Maps / GMB Content Cause Google Ads Disapprovals?
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When Can Google Maps / GMB Content Cause Google Ads Disapprovals?

Like my post? Please share! Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad – even if you didn’t personally add that content to your site.  That’s the short answer. “Banned” terms that show up on your Google My Business page (like in your description) or on Google Maps (in the form of Google reviews) won’t prompt Google to pull your ads, as long as that content stays on your GMB page(s) or in your reviews.  You run into trouble only if a person or piece of software puts even one of those restricted terms onto your site.   By the way, I find it tiresome to call them “restricted terms” or “disallowed content” or whatever constitutes Google’s huge no-fly list of search terms in AdWords.  So from now on I’ll j...