Wednesday, October 20Digital Marketing Journals

Tag: General

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips
Social Marketing Strategies, social media, social media marketing, tiktok

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app? As it turns out, they are, based on the latest insights included in a new, 33-page ‘Auto Playbook 101’ published by the platform. The guide looks at a range of key engagement trends and case studies – you can download the full guide here, but in this post, we’ll take a look at some of the key elements. First off, TikTok highlights the popularity of auto content in the app, with 60 billion views of car-related content in the first half of 2021.The guide also outlines key auto trends, including the types of cars TikTok users are most interested in.The guide a...