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Google’s ads biz gets boost from World Cup hype, Gemini improvements

27Jul

By Peter AdamsNo Comments

Social Marketing Strategies, social media, social media marketing, youtube

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Google’s ad revenue grew 14% year over year to $81.6 billion in Q2 as artificial intelligence-powered features bolstered marketing performance, according to an earnings statement from parent Alphabet. Total revenue increased 24% YoY to $119.8 billion, above expectations. Executives said that Gemini AI is delivering both increased relevance to users and greater value to advertisers in search, the company’s largest business segment. Search and other revenues were up nearly 17% YoY to $63.3 billion for the period ended June 30. ...

Google Is Adding Business Profile Tools To The Gemini App

Google is adding business features to the Gemini app, including a direct connection to Google Business Profile and Business notebooks. The company announced the updates at its Google for Brazil event. Both features will begin rolling out globally this month, excluding the EEA and UK. Business Profile features in Gemini are being released gradually and may not appear for every eligible user yet. Once a profile is connected, Gemini can pull from the reviews, customer questions, and performance data attached to it. Connecting Business Profiles To Gemini The Business Profile connection arrives in the coming weeks, Google says, and works with a single tap. Vishnu Sivaji, senior director for the Gemini app, wrote: “Once connected, Gemini becomes an AI assistant that actually knows your business,...

Google Adds AI Shopping Tools Across Search, Gemini

Google is rolling out AI shopping updates across Search and the Gemini app, introducing conversational shopping and agentic features that automate price tracking and local inventory checks. The updates begin rolling out today in the United States. What’s New AI Mode Shopping Upgrade AI Mode in Search now pairs Gemini models with Google’s Shopping Graph to handle conversational shopping queries, so you can describe products in natural language instead of relying on keywords and filters. See an example below: Image Credit: Google Vidhya Srinivasan, Vice President and General Manager of Ads & Commerce at Google, said during a press briefing that AI Mode shoppers are asking questions that are 23 times longer than traditional searches. Results are tailored to the type of query. Visual shopp...