Tag: Futureproof

5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

9Jan

By Casie GilletteNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, creating chatbots, google chat bots, Outbound Email Marketing, robot chat

5 Ways to Future-Proof Your B2B Outbound Lead Generation Strategies

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone we’ve witnessed significant shifts that require strategic adaptability. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation, both casting a profound impact on tracking and data collection practices. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. These challenges underscore the importance of thinking ahead. If we’ve learned anything over the years, it’s that things aren’t going to slow down. The only constant is change, right? We have to be ready. Let’s dig into five practical ...

Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy

21Dec

By Kristian BannisterNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy

I’ve got something to confess. I’m not the most technical SEO. I mean, I have a basic understanding of how crawling and indexing works, and I’ve overseen a few technical SEO projects – from a safe distance! But when it gets down to the nuts and bolts of technical SEO… Well, let’s just say, it’s not exactly lighting my fire. But that’s all changed, and it’s thanks to this month’s ‘Adventure in Local Marketing’ guest Cindy Krum, CEO and Founder of MobileMoxie. Cindy is not only super knowledgeable about the nitty gritty of technical SEO, she also has an amazing knack for making it really accessible and easy-to-understand. Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. She’s always at the fore when it comes to understanding (and predicting!) what Googl...