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How to Master the Modern Search Landscape: The Periodic Table of SEO, AI, and GEO Success Factors

31May

By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

How to Master the Modern Search Landscape: The Periodic Table of SEO, AI, and GEO Success Factors

For years, search engine optimization (SEO) has been a foundational pillar of digital marketing. However, as technology evolves, the landscape is no longer just about traditional search engines; it is increasingly dominated by Artificial Intelligence (AI) and Generative Engine Optimization (GEO). Search Engine Land’s updated “Periodic Table of SEO Success Factors” perfectly encapsulates this new reality. The overarching theme is clear: search engines and AI systems alike reward content that is valuable, trustworthy, and easy to understand. To achieve sustainable visibility—a formula defined as Search + AI + Humans—publishers must understand how various elements interact. This comprehensive framework divides ranking factors into On-The-Page elements, Off-The-Page elements, AI & GEO Opti...

10 Great Comments from the 2026 Local Search Ranking Factors Survey

8Nov

By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, sem, SEO, seo services

10 Great Comments from the 2026 Local Search Ranking Factors Survey

The 2026 Local Search Ranking Factors survey is as full of insights as ever. It was published yesterday, over at Whitespark. (As always, a big thanks to Darren for organizing it and herding the cats.) If you do nothing else today to improve your understanding of local SEO and ability to get more visible in local search, pour yourself a mug of your finest moonshine and read through the survey or watch the video recap. There’s a ton of useful info, whether you like to get into the details or just want a quick gut check. In case you don’t have time to read the full survey, at least you’ll want to skim through the comments. That’s always been my favorite part of it anyway. Sometimes you find gold nuggets in there. Even the comments section is a long read, though, which is why I’ve rounde...

11Aug

By Dani OwensNo Comments

googe optimize, Google Business Profile, Google Business Profile Optimization, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Business Profile Conversion Factors

What makes users convert once they’ve viewed your Google Business Profile? There are many possible factors. We’re going to dive into all the GBP features that may affect conversion rates for Google Business Profiles. Each is something you’ll want to consider when you run a Google Business Profile Audit. Let’s go! Review Factors It’s a no-brainer that GBP reviews impact conversion rates. Number of Reviews If you looked at a listing that only had one review and its rating was five stars, would you trust it? Or would you want to see more reviews to know if the overall review rating was accurate? That’s why the number of reviews can affect conversion rates. Make sure to collect as many reviews as possible so that users know they can trust your overall rating. Overall Review Rating As we just m...

4 Top Factors Affecting Search Engine Ranking

23Apr

By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

4 Top Factors Affecting Search Engine Ranking

What does it really take to get Google’s attention in search engine ranking? We write often about search engine optimization (SEO) and how to execute it, but sometimes it’s helpful to know why you’re doing certain things. To find out, let’s look at four of the top factors that affect search engine rankings in Google’s algorithm, along with how to improve them through SEO. If you want to rank more highly, keep reading! High-Quality Content First and foremost, Google wants to meet the needs of searchers. As Google’s John Mueller shared in late 2021, the thing all websites need to rank well is “awesomeness”. That’s not a very concrete goal, but we know that having high-quality content that meets the needs of your users is an important part of awesomeness. When there are blog posts and other...

Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

25Jul

By Jamie PitmanNo Comments

Blog, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results

Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.) That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search. via GIPHY Source: Google This feature is a section called ‘Your search & this result’ but it doesn’t have a catchy name yet, so we’re calling it the ‘Ranking Factors Box’, simply because, well, it’s a box that displays ranking factors! The Ranking Factors Box is an extension of the ‘About this result’ box, which is accessible by clicking the ‘three vertical dots’ at the end of a search result and was originally launched back in February of this year. Where is...

5 Basic On-Page SEO Factors that Will Get You Ranked on Google

23Dec

By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Basic On-Page SEO Factors that Will Get You Ranked on Google

December 22, 2020 John Vuong Online marketing, SEO Learn On-page SEO core elements that you need to tweak on your website to increase your chances of ranking highly on Google’s search results pages. To make it easier for your customers to find you after performing a Google search, it’s essential to clinch a top spot on Google’s search engine results pages. And one way to boost your ranking is through on-page SEO. On-page search engine optimization is the method of optimizing your web pages for 2 main goals: to increase your search engine ranking and direct more visitors to your site. These goals are achieved by...

2020 Local Search Ranking Factors Presentation

21Dec

By Darren ShawNo Comments

googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

2020 Local Search Ranking Factors Presentation

2020 Local Search Ranking Factors Presentation - Whitespark The 2020 Local Search Ranking Factor survey results are in! I just presented the top highlights and takeaways at Whitespark’s Local Search Summit, and the slide deck is available below. Stay tuned for our upcoming blog post and resource with the complete analysis. Made wit...

Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind

20Dec

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind

Like my post? Please share! Now you’re looking at your lease through the local SEO lens. A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move your HQ. The basic concern is, “Will I destroy my local rankings if I rent somewhere else or stop renting altogether?” Your more-specific questions might include: Should you stay in your current building? If you stay, how long should you stay? If you move, which address (old or new) should you show online? Should you stop showing your address online? How important is your exact address, in the grand scheme of local SEO? The answer to those questions and others in a similar bucket is: “it depends.” It depends on a lot of factor...

The 2020 Local Search Ranking Factors Survey Analysis

20Dec

By Darren ShawNo Comments

googe optimize, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased to release the written analysis and full survey results. Sorry for the long delay! It has been a couple of years since I published the last Local Search Ranking Factors Survey results, and much has changed since then. Google continues to add new features to GMB, tactics and strategies are shifting, and Google is getting serious about monetizing local. Before I dive into my analysis, here’s the iconic pie chart that you’ve all been waiting for. This is how the local search experts think local pack/finder rankings are weighted in 2020: Side note: Particularly observant readers may have noticed that social signals have b...