Friday, August 21Digital Marketing Journals

Tag: Economy

New Report Looks at the Growth of the Creator Economy, and Opportunities of New Platforms
18Oct By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

New Report Looks at the Growth of the Creator Economy, and Opportunities of New Platforms

Social platforms are going all-in on the ‘Creator Economy’, adding in a range of new monetization tools and promotion features that are designed to help platform stars showcase their value for brands, or sell their products direct in-app. The value of this is two-fold: for the creators, it enables them to keep doing what they love, and connect with like-minded people in social apps, while for the platforms themselves, it also keeps more original content flowing in, which, in turn, keeps their respective audiences coming back more often. And for brands, that can also present new opportunities to utilize the latest platform tools and features, by partnering with creative talent that’s already well-accustomed with best practices, and has a track record of creating engaging content among you...
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The creator economy in 2022: 8 experts on how to survive and thrive
9Jul By Pam NeelyNo Comments
build an audience, Digital Marketing, digital mkt, Internet marketing, Learn, Online Marketing

The creator economy in 2022: 8 experts on how to survive and thrive

By Pam Neely July 6, 2022 Should creators be concerned about the state of the economy, or even about the creator economy itself? Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.)What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy… or are they about to get hit on the chin?We’ve been wondering about this, and while we know our answer to this question, we wanted to get other peoples’ take. So we reached out to eight experts who advise creators and are creators themselves.We a...
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3 Ways Gen-Z is Empowering a Digital Economy
21Mar By Erica PerryNo Comments
facebook, facebook marketing, Marketing, snapchat, Social Marketing Strategies, social media, social media marketing

3 Ways Gen-Z is Empowering a Digital Economy

March 15th, 2021 Marketing Erica Perry In partnership with Oxford Economics, Snapchat recently set out to explore the role of Gen Z in driving the post-pandemic recovery, digital economy, and their impact in marketing efforts and what this means for the industry at large. We’ll take a closer look at some of the themes and trends unveiled by the findings, but amongst the key pieces of information in the report include: G...
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