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NEW in Local Search Grid: Primary and Additional Business Categories

23Oct

By Jamie PitmanNo Comments

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NEW in Local Search Grid: Primary and Additional Business Categories

Understanding the competitive landscape is a key part of any marketing activity, and local search is no different. To learn how to beat your local competitors in search, you don’t just need to find out who’s beating you, but crucially why. This is where Local Search Grid‘s competitor tables come in: each one provides you with an overview of how well your local pack rivals are performing in key SEO metrics like citations and reviews. Beyond these objective performance metrics, though, it’s worth keeping a close eye on the Google My Business (GMB) categories your competitors are using. Why? Because the categories you select have the chance to significantly impact the relevance of your business to searches. Did You Know? According to research carried out in 2020, ‘Primary GMB Category’ and ‘...

What Business Types or Categories Don’t Have Access to Google My Business Posts?

Posted May 18, 2021 by Joy Hawkins Not all business types have the advantage of utilizing the Google My Business posts feature. Usually, if a business type doesn’t have the ability to utilize Google Posts, it is because the industry is regulated. The following Google My Business categories do not have the ability to utilize Google Posts: Adult Entertainment Camp Cannabis shop Casino Conference Center Gun Shop Hotel (all hotel categories) Vacation Rental Wine Store (and other alcohol-related categories) There are also some categories that have a limited ability to utilize Google Posts. These categories can use the “update” or “event” post type, but not offer posts. Products are also missing f...

TikTok Launches New Ads Library, Enabling You to Find the Best Performing Ads in a Range of Categories

If you're running TikTok ads, or you're thinking of launching a TikTok ad campaign, this could be hugely valuable. TikTok has launched a new Ad Library tool, currently called 'Top Ads', which enables you to search for the best performing TikTok ad campaigns, by vertical and region, in order to get inspiration from their approach. As you can see here, the platform provides a range of search filters to navigate through the ad listings, including 'Ad Type', 'Region' and 'Industry'. You can then further filter your displayed results by time (last 7 days or last 30 days) and by performance (CTR, Impressions, 6 second video view rate), honing in on the most relevant examples for your business. From there, you can tap into any of the listed ad examples to get more info on that specific promoti...