rhetoric

The language and tone-of-voice of our conversational content has a profound impact on the relationship between a modern organization and its customers. This is as true today as it was in the past. Rhetoricians and performers like Plato, Cicero and many others have built their reputations on their ability to captivate an audience. However, where content guidelines for traditional (digital) media could be managed by a relatively simple style guide, conversational AI is much less predictable since it involves real-time user responses and unexpected turns. This 2-way dynamic requires a more holistic approach to content delivery.As a conversation designer I can still learn a thing or two from this rich discourse of rhetoric, and in this article I’ll investigate what our ancestors thought were t...