Wednesday, April 29Digital Marketing Journals

conversational-interfaces

Digital assistants and the future of great user interfaces | by Elisabeth Kantorik | Jan, 2022
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Digital assistants and the future of great user interfaces | by Elisabeth Kantorik | Jan, 2022

Photo by Erik Mclean on UnsplashHave you ever noticed how a user interface can act as an obstacle, something standing in the way of the user and their goal?When interfaces get in the wayTo make my point, let’s talk about microwaves. Have you ever been at a friend’s house and tried to use their microwave, an unknown entity, to warm up your food for 30 seconds? Inevitably, you disturb the gathering with “beep,” “beep-beep,” “beep,” as you try to make this insufferable machine do your bidding.Or maybe you’ve moved recently and needed to update your address for your renter’s insurance. You log onto the site and start scanning menu items. Could it be under “account” or maybe “settings”? As you click, click, click away you wonder why you have to do battle with a website to accomplish something s...