Monday, June 14Digital Marketing Journals

AI in Robotic Process Automation. Artificial intelligence (AI) is not new… | by Hari Maramreddy | Feb, 2021


Hari Maramreddy

Artificial intelligence (AI) is not new in our world. It has been around since the 1960s. AI is a broad term that refers to computers that perform tasks that require human intelligence. Never before in the history of AI have, we see a surge in its usage as we see in recent times.

The unprecedented surge is currently changing human’s personal and professional lives. With the help of AI, people perform tasks with little effort while corporate businesses leverage AI to complete several complex tasks faster and do more in a short time.

Recent developments in AI include the invention of Robotic Process Automation (RPA), which is the technology that enables people to configure a robot or computer software to imitate and integrate the activities of a human interacting within digital systems to carry out a business process.

RPA is as popular, and it is gradually taking the center stage, especially with the surge in its adaption among corporate businesses.

With AI and RPA, business organizations can quickly transform their operational procedures, achieve better results, scale their business and attain full automation. However, both technologies require rare technical skills — a growing concern for corporate businesses around the world. There is an increasing need for tech professionals who can successfully leverage them.

Today, RPA is taking the spotlight in the tech world because it gives back a reasonably high return on investment. With RPA, you’ll have bots that will carry out several tasks that would require expensive human labor. They also help prevent a drop-in efficiency that tends to occur due to exhaustion or weariness, which is a common disadvantage of human labor. The bots are virtual assistants that carry out repetitive assignments without human intervention.

These bots can complete tasks according to a set of rules defined by an RPA.

They can improve efficiency in various fields like:

  • Customer service
  • Human resources
  • Healthcare
  • Finance
  • Data entry
  • Supply chain management and many more.

However, RPA has a couple of setbacks, scaling up the technology and high hand-holding during the initial rollout.

1. Case Study: Building Appointment Booking Chatbot

2. IBM Watson Assistant provides better intent classification than other commercial products according to published study

3. Testing Conversational AI

4. How intelligent and automated conversational systems are driving B2C revenue and growth.

The biggest concern for users — is on scaling up the technology. Companies using this product are forced to purchase multiple bots to perform various tasks. This problem stems from the fact that RPA on its own is not intelligent. An RPA software can only handle limited tasks as its programming allows it to work on structured data only. That means, for every task, the new software will be developed and programmed to help the RPA process the task. Also, there has to be human interaction along the line.

Imagine a fraud detection unit that needed to automate its systems. Without automation, the process would start with an agent doing his analysis and speaking with the clients. At the wrap-up phase, the agent will fill special forms and send emails to the right department regarding his decisions. AI RPA can bridge the gap in a manual intervention during the wrap-up phase, which is tiring, repetitive, and time-consuming.

AI comes in as a technology to bridge the gaps and optimize the RPA’s function. This is because, unlike RPA, AI can execute both rule-based and non-rule-based tasks. By comparison, AI can also work with structured and non-structured data.

Combining both technologies helps your business to achieve what is referred to as Intelligent Automation. In this system, RPA works to automate repetitive tasks, while AI does the thinking job.

1. Speed:

With intelligent automation, you can optimize output by spending less time on menial tasks that are taking valuable time. Handling times will reduce by half, especially when you automate from end to end. Ultimately leading to better customer satisfaction and improved results.

· First, you need a goal and a strategy for the process. To come up with these, be sure to carry along all stakeholders in the firm.

· Consider the process that gives the best results. Remember, you are seeking speed and aiming to reduce cost in the long run. So, choose your options along that line.

· You need a team of highly skilled resources to bring your plans to reality.

You need to measure the success of the automation by checking the ROI of this intelligent automation.

The motive behind any business improvement purchase is to maximize profit which can be done either by increasing revenue or reducing running cost.

Revenue and costs, however, are not the only ways to check results. Each organization, depending on its goals, would have different metrics for measuring success. But then, for most companies, doing a pre-and post-automation evaluation usually does the trick.

One of the most significant risks is the displacement of workers. With automation of any kind comes the loss of jobs for many people whose jobs can be handled by machines.

There is also a risk of exposing sensitive human data over the internet, data stored up could be stolen and used for unprofessional reasons.

Furthermore, among the challenge is the issue of capital. At present, it takes a lot of financial investments in automation. Starting from the design to implementation of automation can cost millions of dollars. Also, the system would require a higher level of maintenance than the regular RPA process.

The low number of skilled professionals in this area limits its reachability. The system, as of today, is still at the development and acceptance stage. Therefore, currently available solutions might not be fit for the needs of a specific area.

As a business owner, intelligent automation is the best way to scale up and take your business to the next level. You need not hold back on embracing this innovation. As far as you are sure your company can benefit from it, speak with experts, and start adopting it.

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