Tuesday, August 11Digital Marketing Journals

Tag: Usage

X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage
instagram, snapchat, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage

Every time you go to write anything about the platform formerly known as Twitter these days, whether you like it or not, whether you intend to or not, you are also going to be wading into political waters. That’s because Elon Musk has made X into a political story in itself, while any criticism is viewed through the lens of personal hate for Elon, and an effort to stop Musk’s inherently political goals. “You hate free speech” is the most common counter, but in reality, nobody hates free speech, and the vast majority of critics aren’t trying to make a comment on Musk or his stated goals. In fact, those same critics have been just as harsh about Meta, TikTok, Snapchat, etc. But Elon has intentionally tried to make criticism of X a bigger issue than just the flaws at X itself. Yet, it’s di...
Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains
facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

While Elon Musk continues to tinker with Twitter, and push users towards paying to get full functionality in the app, Meta’s Twitter challenger Threads has seemingly stumbled from its initial launch, based on the latest third-party usage stats. You’ve no doubt seen the numbers. Sensor Tower has reported that Threads daily active user count has dropped by around 70% since launch, data.ai reports that Threads downloads have slowed significantly, and various pundits have already predicted that Meta’s real-time news app is destined for failure, following its record-breaking ascent to 100 million members. Some of that is based in hope, with Musk’s most prominent supporters looking to amplify the news of Threads’ demise however they can. And while it’s too early to truly gauge what its potenti...