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How Ecommerce Transformed Marketing – DigitalMarketer
It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.
So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy. Then we can start to understand why marketing has had to adapt to new digital techniques.
What is eCommerce and How Has it Impacted the Economy?
Since the early 2000s, the ecommerce market size has been growing rapidly. It only keeps accelerating, too. According to Insider Intelligence, US ecommerce sales are predicted to pass $1 trillion in 2022. Worldwide, they exp...