Teen - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

The Australian government continues to claim that its teen social media ban has been a big success, with more than 4.7 million accounts believed to be operated by teens either deactivated or restricted since the implementation of the new laws last month. And that is a big amount, especially in a country with a population of only 28 million people. Meta alone says that it’s removed 544k accounts in accordance with the new rules, while Snapchat reportedly had around 440k users aged between 13 and 15 in its app. But is the teen social media ban really working, or have Australian teens just worked out how to avoid the new restrictions, and are therefore still accessing their favorite apps? Well, I’m in Australia, so I can ask them, and while the responses I can gather on my own are anecdotal,...

This may not be hugely relevant from a social media marketing perspective right now, but it is worth noting, especially if you’re trying to connect with younger user groups. Today, gaming-focused messaging platform Discord has announced that it has acquired ‘Gas’, the rising social app which enables teen users to send anonymous compliments to their friends. Created by former Facebook product manager Nikita Bier, who also created the very similar tbh (which Meta acquired in 2017), Gas is specifically focused on high school students, enabling users to sign up and join their school, then participate in positive polls and activities with their classmates. Which has proven popular. Over the last few months, Gas has regularly ranked in the App Store’s top 10 most downloaded charts, even beati...