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Lost Conversions, Found: 12 Pre-Cart Abandonment Strategies
With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential.
These visitors represent a huge opportunity – and a huge missed opportunity! After all, these people are familiar with your brand, interested in your business, and interested in buying what you have to sell. You have to figure out how to capture their information and how to get them into the funnel.
That’s where pre-cart abandonment strategies come in. But we have to go beyond the usual best practices. Yes, we know that factors like slow websites and poor design lead to abandonment. That’s not enough. We need to make the extra effort to minimize abandonment and optimize the overall conversion funnel.
Let’s explore 12 pre-cart abandonment str...