Friday, May 1Digital Marketing Journals

Tag: Persona

Create Your Buyer Persona in 5 Simple Steps
3Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Create Your Buyer Persona in 5 Simple Steps

By Sean Tinney February 2, 2022 A buyer persona is a fictional person who represents your ideal customer. Every successful marketer uses one. Do you? Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in.  What is a buyer persona? A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges, and problems align with your audience’s. With a persona, you can write more engaging email content that resolves your audience’s problems and speaks to the...
Read More
Beware the Cut ‘n’ Paste Persona – A List Apart
10May By by ,No Comments
building website, creating a website, google web designer, internet design, User Experience, User Research, web design, web design company, web designer, web page design, website builder, website design

Beware the Cut ‘n’ Paste Persona – A List Apart

This Person Does Not Exist is a website that generates human faces with a machine learning algorithm. It takes real portraits and recombines them into fake human faces. We recently scrolled past a LinkedIn post stating that this website could be useful “if you are developing a persona and looking for a photo.”  Article Continues Below We agree: the computer-generated faces could be a great match for personas—but not for the reason you might think. Ironically, the website highlights the core issue of this very common design method: the person(a) does not exist. Like the pictures, personas are artificially made. Information is taken out of natural context and recombined into an isolated snapshot that’s detached from reality.  But strangely enough, designers use personas to inspi...
Read More