Thursday, July 23Digital Marketing Journals

Tag: Pack

Google Local Pack: What Is It?
23Jan By Jason HennesseyNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, SEO Strategy

Google Local Pack: What Is It?

Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google Maps will show you the providers with the best customer reviews. Google Maps provides a massive benefit to users looking for businesses – and to businesses looking to attract customers. That’s why the Google Map Pack is prime real estate for businesses hoping for more online and local traffic. What is the “Google Local Pack,” you ask? In this guide, we’ll tell you all about it, the features that matter most, and how to use it to drive leads to your business. What Is The Google Map Pack? The “Google Map Pack” (or the Google Local Map Pack) is a prominent section in the Google local search results that showcases the top-ranking lo...
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12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
12Jan By Winston BurtonNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

12 Proven Local SEO Tips To Dominate The SERPs And Map Pack

To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales. In this article, we’ll explain why local search is important and how you can ensure your business is optimized for the local search results to maximize performance. 1. Get On A Local Search Platform Many local search platforms can fit into your budget, including Moz, Yext, RIO, RenderSEO, Chatmeter, Uberall, and SweetIQ, to name a few. Using a platform makes it much easier to manage all your listings. That includes getting your name, address, and phone number (NAP) consistently and accurately l...
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Local Pack Update Allows Searchers to Interact with the Featured Map
27Feb By Allie MargesonNo Comments
googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local Pack Update Allows Searchers to Interact with the Featured Map

Local Pack Update Allows Searchers to Interact with the Featured Map - Whitespark Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button that opens the local finder for additional results. What’s most interes...
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How Google Reviews Impact Map Pack & Organic Search Rankings
7Jan By Jeff RiddallNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How Google Reviews Impact Map Pack & Organic Search Rankings

There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you ask them to or not.Even negative reviews can have a positive effect if they are resolved promptly and in a positive way. Perhaps the worst thing a business can do is not respond to a review to show the customer you are listening.And in addition to the impact they have on conversion, reviews are a local ranking factor that can either bolster or hinder your rankings, depending on a number of factors.Let’s learn more about how local reviews impact your Map Pack and local organic search rankings.The Benefits Of Customer ReviewsCustomer reviews are a powerful indicator of the standing a local business ...
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Google Confirms Local Pack Redesign
14Dec By Alix CoeNo Comments
Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Google Confirms Local Pack Redesign

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design The new design—which only applies to searches made on desktop—will feature three results on the left of the page and a map to the right. One notable advantage to this is that the map is bigger and could t...
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How to Influence “Years in Business” in the Local Pack Results
28Jun By Joy HawkinsNo Comments
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

How to Influence “Years in Business” in the Local Pack Results

Posted Jun 28, 2021 by Joy Hawkins In this Guide: Why you should add an opening date Earlier this year, Google started to display opening dates in the local pack results.  If you choose to not add your opening date inside Google My Business (GMB), Google will often pick a date based on other sources – and these sources could easily be wrong.  I recently did an audit for a business that was displaying as being open for 7 years, when in reality they have been open for 23 years!  Since Google actually allows you to control this, there is no reason why you wouldn’t want to fill it out.  In the example below, what would you be more likely to choose – the business that has been open for 3 years, the on...
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12 Proven Local SEO Tips to Dominate the SERPs and Map Pack
6Mar By Winston BurtonNo Comments
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

12 Proven Local SEO Tips to Dominate the SERPs and Map Pack

Get on a Local Search PlatformUse Structured DataTap Into Google My Business & Optimize for ItUpdate Event StatusAudit Your ListingsManage Your ReputationUse Hyper-Local ContentConnect With Customers via Always-on MessagingMonitor TrendsOptimize for Voice Search & MobileTrack Rankings & Build Out Local Landing PagesDon’t Forget Links Are Still Very ImportantBeing visible on search engine results pages (SERPs) is more important than ever, especially for businesses that have physical brick-and-mortar locations.Restaurants, retail stores, and other types of local businesses have many potential customers looking for your products and services.COVID-19 has changed the way we do business and consumers’ informational needs have grown. Optimizing your local presence is critical for gen...
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