Tag: Member

Why Your 4th Team Member Kills Your Agency’s Profit Margins.

18Apr

By Aakanksha SharmaNo Comments

Agency, Blog, reddit, Social Marketing Strategies, social media, social media marketing

Why Your 4th Team Member Kills Your Agency’s Profit Margins.

Nobody talks about the $2,388. Not the job boards. Not the agency growth podcasts. Not the founder threads on Reddit where everyone’s sharing their “0 to $30k/month” stories. But that number, $2,388, is what one new team member adds to your tool bill every single year. Just from one tool. Before they’ve scheduled a single post, written a single caption, or sent a single client report. And if you’re running a social media agency and you just hired, or you’re about to hire your 4th person? That number is already eating your margins. You just haven’t seen it show up yet. At SocialPilot, we’ve watched agencies hit this exact wall more times than we can count. The salary gets blamed. The hire gets second-guessed. The tool bill never comes up. You made the right call hiring. The instinct was cor...

16Aug

By Michelle DaltonNo Comments

Blog, Community, community builder, community building, Community Management, community manager, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party! I like curiosity so allow me to be your guide through the magical and underrated world of Community Building. By the time you finish reading, you’ll know what a Community is, why you should want one, and what a Community Builder can do for you. What is Community, and why is it important? If you ask the peeps at Merriam-Webster, the TL;DR version is that a co...