Friday, August 21Digital Marketing Journals

Tag: Hit

What To Do When Hit With A Google Penalty
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

What To Do When Hit With A Google Penalty

Achieving top rankings in search engine results is a primary goal for marketers and website owners. In the quest to climb these digital heights, some may stretch the bounds of Google’s guidelines too far, resulting in their site being penalized. “Authenticity, honesty, and personal voice underlie much of what’s successful on the web.” Rick Levine A Google penalty can have a significant impact on your site’s visibility and traffic, often leading to a downturn in business. Identifying whether your site has been penalized can be challenging, and navigating the road to recovery is even more so. Echoing Benjamin Franklin’s wisdom, “An ounce of prevention is worth a pound of cure,” it’s always better to avoid penalties in the first place. However, if you find yourself grappling with a Google ...
The Marketing Graph You Need to Hit Your Goals
Digital Marketing, digital mkt, Internet marketing, Marketing Reporting, Online Marketing

The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. When you hear the word “waterfall,” that’s typically what you imagine. However, today, we're going to talk about a different kind of waterfall — the waterfall chart. Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. Below, let's review what a waterfall chart is, how to read one, and how to create one. What is a waterfall chart? A waterfall chart, also called a cascade chart or bridge chart, is a graph that shows you how an initial value is impacted by intermediate values...