The Marketing Graph You Need to Hit Your Goals
Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.
When you hear the word “waterfall,” that’s typically what you imagine. However, today, we're going to talk about a different kind of waterfall — the waterfall chart.
Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. Below, let's review what a waterfall chart is, how to read one, and how to create one.
What is a waterfall chart?
A waterfall chart, also called a cascade chart or bridge chart, is a graph that shows you how an initial value is impacted by intermediate values...