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Do Reviews Still Matter? Study Looks At Changing Consumer Behavior

4Mar

By Matt G. SouthernNo Comments

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Do Reviews Still Matter? Study Looks At Changing Consumer Behavior

BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the study and what it means for marketers. Historical Trends The report tracks the popularity of online reviews. It notes a rise in local business research from 2015 to 2016, which coincided with smartphone ownership reaching 77% among U.S. adults. This trend peaked during the COVID-19 pandemic in 2020, when 59% of consumers said they researched local businesses nearly daily. After that, the number of consumers researching local businesses steadily decreased. Traditional Review Metrics Less Important Consumers now place less importance on traditional review metrics: Fewer consumers expect perfect five-...

The Dangers of Deceptive Design Patterns (And…

Today As web designers, our role in crafting user-friendly digital landscapes is critical. We are tasked with creating user experiences that make visitors feel comfortable and respected. This, in turn, creates benefits for our clients by improving repeat visits and achieves the site’s ultimate aims, whether that is sales revenue or some less tangible form of metric. Yet the rise of UX dark patterns, or deceptive patterns as they are more often referred to, poses a significant challenge to maintaining an ethical and user-centric approach in the industry. These tactics breach trust as they are designed to lead users into making unintended decisi...

Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: "The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal." Snapchat has collected a range of trends and insights into a new, 15-page report called 'Strategies for the Next Normal', which outlines how habits have changed, and what it means for your approach. Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for market...