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Ecommerce Segmentation Secrets to Accelerate Store Sales
We all know personalization and segmentation are key components of ecommerce success.
In fact, 80% of companies that use segmentation report increased sales.
Why?
Segmentation has a ton of benefits but at the end of the day, a good segmentation strategy leads to more effective marketing, a better customer experience, and stronger attribution.
To help you better understand the current ecommerce landscape and improve your marketing performance, we brought in experts from ATTN Agency, Hawke Media, and Perill Agency to share their tips on intelligent audience segmentation.
Let’s dive into what they had to say.
TL;DR Key Takeaways
Build a unified customer view with first-party data to enable hyper-relevant targeting.
Segment audiences based on granular factors like pu...