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What is Virtual Try-on (VTO) and how is it changing the future of e-commerce? | by Mariliis Retter | Nov, 2022
What comes to your mind when thinking about virtual reality (VR)? Maybe games? Headsets? Those are undoubtedly popular uses for VR, but we are sure you have already heard about virtual try-on and how it’s changing the way we buy clothes and wearables.Virtual try-on is a technology that lets consumers see how certain products look on them before they buy the item without actually touching it or ever having to step into the dressing room. Watches, shoes, apparel, accessories, jewelry, and make-up, the sky’s the limit when it comes to virtual try-on.Virtual try-on for apparel usually blends computer vision, artificial intelligence, algorithms, and augmented reality (AR) to provide an immersive user experience. It may seem a lot but virtual try-on apps are very user-friendly and the whole proc...