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A Strategy For Ranking Local Search Terms
Location landing pages don’t get enough respect.
You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions.
Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change the location name.
If you’re feeling cocky, you put a call to action on it – maybe.
You set it, then you forget it.
And guess what? That actually works pretty well for local SEO.
I mean, what more does a potential customer want from a location page? Maybe an appointment scheduler?
But who cares about the customer? We smug SEO types all know Google is our #1 customer.
So, what does Google want from a location page? Let’s start with the basics.
1. What Is The Purpose Of A Location Page?...